On September 12, global fashion brand ‘H&M’ announced that Tiffany is the new star for the ‘Divided Music Campaign’.
On her new role for ‘H&M’, Tiffany commented, “I’m so happy to be part of this. To be back in America and seeing an Asian-American in this ‘H&M’ campaign really means a lot to me. I hope anybody who sees my pictures in the store or on social media will be like, cool, I can be like that, or that’s inspiring. Because representation does matter.”
The K-pop star’s collection for ‘H&M’ consists of cozy, warm-toned items perfect for the fall season.
H&M wrote, “For Autumn 2018, H&M’s Divided Music campaign stars Korean-American pop star Tiffany Young. Set against the windswept yet lush landscape of the Scottish Highlands, the capsule collection features cosy separates that are feminine but with a casual edge, and will be available in selected stores worldwide, as well as at hm.com, from the beginning of October.”